• Crawlers penalize websites with bad mobile performance
  • They look for unique and targeted content.
  • frequent updates
  • link building


Evaluation tools

Url debugger


  • page title
  • h1, h2, h3
  • meta tags: description, title
  • og tags
  • <img>: title, description, alt text

html tools

To hint search engines about the website content.


HTML attributes determined by

  • itemscope
  • itemtype="" sets which type of schema
  • itemprop="name" property. in this example means person name

Traditional SEO

  • Create a Google "My Business" page
  • Ask for reviews and display in your website.
  • Register your website in Local Chamber of Commerce.
  • Google Search Console

Long Tail Keywords

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