SEO

Crawlers

• Crawlers penalize websites with bad mobile performance
• They look for unique and targeted content.
• frequent updates
• link building

Tutorials

• Julian on growth

Evaluation tools

• Google Trends
• Page Speed by Google
• RankGen
• SpyFu - keyword analysis

Url debugger

https://cards-dev.twitter.com/validator https://search.google.com/structured-data/testing-tool http://www.seo-extension.com/ https://developers.facebook.com/tools/debug/ https://developers.pinterest.com/tools/url-debugger/

html

• page title
• h1, h2, h3
• meta tags: description, title
• og tags
• <img>: title, description, alt text

html tools

• add-to-homescreen

Schema.org

To hint search engines about the website content.

• Schema markup

MicroData

HTML attributes determined by Schema.org

• itemscope
• itemtype="https://schema.org/Person" sets which type of schema
• itemprop="name" property. in this example means person name

Traditional SEO

• Create a Google "My Business" page
• Ask for reviews and display in your website.
• Register your website in Local Chamber of Commerce.
• Google Search Console

Long Tail Keywords

• use high intent keyphrases, example: "learn javascript" vs "SEO metadata video course"
• https://www.wordtracker.com/
• https://www.semrush.com/